usability and accessibility
On This Page
- Consultation Tool: book a free 1-to-1 consultation with Tim Cumming
- Payback Tool: estimate your return on investment from Usability and Accessibility
- Usability and Accessibility: Why Use It? | Who It's For | What's Included | Why It's Special
here's a thought, quite a financial one...
should I make my site more usable and accessible to get more customer interaction, more enquiries?
Not sure? Get a free 1-to-1 consultation with Tim Cumming, one of Wiltshire's leading e-Marketers. Choose from 3 usability and accessibility agendas: Strategy, Practical Techniques, or sound out your own ideas. Book with your details below and we'll email a call time for your 20 minute slot.
Price
£550-2500
Duration
1-4 days
Why Use Web Usability and Accessibility?
Usability and accessibility improve user experience. So use it:
- to improve customer interaction and exploration
- to make it easier for customers to browse or buy
- to increase customer signups, referrals and optins
- to widen your websites reach to phones and PDAs
- to comply with Disability legislation
Who It's For
This solution is for businesses whose websites are hard to navigate, lack simplicity or don't work on certain browsers - or which don't comply with European Disability legislation or cannot be accessed on the growing number of mobile or mouseless devices.
What's Included
Your plan will include target audience requirements, objectives and technical brief. This plan is an important foundation for any Web programme.
Why Our Approach is Special
We start usability and accessibility projects with a clear business target. Return on investment (ROI). Measured by increases in user interaction, enquiries, or hand-held devices for example. Knowing what each is really worth. Because you're running a business not a website. And because our usability and accessibility has to deliver those commercial returns. We think this ROI approach, based on our pretty unique value system - gets you more payback, and sets us apart from other internet marketing companies. For a taste of it, try our simplified value estimator tool below.
A: Effective usability and accessibility design increases customer interaction and often repeat visits. So a good guideline formula would be: Margin per Customer x Repeat Visitors. So calculate the real payback for your company below: