web site design
On This Page
- Consultation Tool: book a free 1-to-1 consultation with Tim Cumming
- Payback Tool: estimate your return on investment from Web Site Design
- Web Site Design: Why Use It? | Who It's For | What's Included | Why It's Special
chew this over for a marketing moment
should I improve on my existing website design to increase response, to get more customer enquiries?
Not sure? Get a free 1-to-1 consultation with Tim Cumming, one of Wiltshire's leading e-Marketers. Choose from 3 web site design agendas: Strategy, Practical Techniques, or sound out your own ideas. Book with your details below and we'll email a call time for your 20 minute slot.
Price
£750-2000
Duration
2-5 days
Why Use a Web Site Designer?
A well-designed web site stimulates customer interaction. So use it:
- to increase visual appeal and demonstrate superiority over competitors
- to improve visitor response and customer enquiries
- to drive visitors directly to products or services
- to build your reputation among key audiences such as customers, investors or media
Who It's For
This solution is for businesses who have no website, an obsolete design or site, or one which is not performing well.
What's Included
The size and complexity of your Web Site project will depend on your needs. The project includes defining goals, value and strategy, and can include user experience modelling, creative design, build, content management and hosting, according to your requirements. Our web designers can deliver to any brief, any budget.
Types of Sites
Choose from the following:
1) Marketing Sites
- Promotional site - a promotional site as a standalone site or to support marketing activity
- Branding site - a brand building site to support and promote brand values and messages
- Brochure site - a simple online brochure site with pages for details of products/service, contact information & directions
- Online game - an animated online game built using Flash technology to add to your site
- Entertainment site - a site designed to entertain visitors and containing competitions and video downloads
- Web makeover - a redesign of your existing site to take advantage of the best in usability and web design
2) Information Sites
- Reference site - a site designed to present information and to be used as a reference resource, contains registration and content management features
- Advocacy site - a site to promote concepts, ideas or to campaign with content, email newsletters and a discussion forum
- Online magazine - an online magazine with advanced content management, registration and advertising functionality
3) e-Commerce Sites
- Catalogue shop - an online brochure, catalogue and shop with secure login
- Smart shop - a smarter online store that sells to your customers on the basis of learning and recommendations
- Information service - a commercial information service with secure log in where customers can buy your information, either displayed on web pages or through downloads.
- Market portal - a market specific website to generate online trade using catalogue, shopping, newsletters, publishing, online surveys
4) Relationship Management
- Intranet or extranet - to build online relationships internally or externally around secure information sharing, downloads, personnel information, document management
- Customer support - a site to enable easy customer support through downloads, online requests, registration and advanced statistical analysis
- CRM - a sophisticated customer relationship management tool which uses newsletters, surveys, downloads, client account management features
- Community site - a community orientated site with facilities to publish and disseminate information as well as allowing users to participate in online discussions
5) Management
- Stakeholder management - a site to build and manage stakeholder relations and featuring an advanced system for analysing performance, publishing and gaining stakeholder feedback
- MIS - online enterprise performance management system
- Productivity improvement - a combinations of productivity modules to improve staff productivity, project management and client account management
- Project management - an easy to use project management system to ensure on-time and on-budget completion of projects
Why Our Approach is Special
We start web site design projects with a clear business target. Return on investment (ROI). Measured by improvements in visit paths, visit duration or signups for example. Knowing what each is really worth. Because you're running a business not a website. And because our marketing and design has to deliver those commercial returns. We think this ROI approach, based on our pretty unique value system - gets you more payback, and sets us apart from other internet marketing companies. For a taste of it, try our simplified value estimator tool below.
A: Effective web site design increases customer interest and stimulates enquiries. So a good guideline formula would be: Margin per Customer x Conversion x New Enquiries. So calculate the real payback for your company below: