search engine marketing
On This Page
- Consultation Tool: book a free 1-to-1 consultation with Tim Cumming
- Payback Tool: estimate your return on investment from Search Engine Marketing
- Search Engine Marketing: Why Use It? | Who It's For | What's Included | Why It's Special
wrestle this revenue issue to the ground...
should I use search engine marketing to get more leads, more profitable customers?
Not sure? Get a free 1-to-1 consultation with Tim Cumming, one of Wiltshire's leading e-Marketers. Choose from 3 search engine marketing agendas: Strategy, Practical Techniques, or sound out your own ideas. Book with your details below and we'll email a call time for your 20 minute slot.
Price
£350-2500 pm
Duration
half-4 days pm
Why Use Search Engine Marketing?
Search engine marketing puts your word-ads on the right hand side of search engine pages. So use it:
- to reduce the cost of customer acquisition
- to increase average customer profitability
- to increase purchase frequency among customers
- to increase the customer and prospect traffic visiting your website
- to make your entry to new markets fast and easy
Who It's For
This solution is for businesses who have not discovered the value of pay-per-click advertising, or whose website has inadequate or poor quality traffic. It's ideal for Ecommerce websites too.
What's Included
Your Search Engine Marketing Programme includes defining goals, value and strategy, and will include budget, appropriate search phrases, a creative brief for text adverts, a landing page system and the full implementation of the programme. Once executed, we report back to you the Return on Investment.
Why Our Approach is Special
We start search engine marketing projects with a clear business target. Return on investment (ROI). Measured by increases in visitor traffic, click-through rates or profit-per-customer for example. Knowing what each is really worth. Because you're running a business not a website. And because our pay-per-click advertising has to deliver those commercial returns. We think this ROI approach, based on our pretty unique value system - gets you more payback, and sets us apart from other internet marketing companies. For a taste of it, try our simplified value estimator tool below.
A: Effective search engine marketing increases traffic volume and quality - ie margin per visit. So a good guideline formula would be: Margin x Conversion x Traffic. So calculate the real payback for your company below: